Travel Agent Social Media Training Day – Sept 26th

Goal of the Training

Help travel agents build confidence using social media to:

• attract new travel clients
• stay top of mind
• create engaging content
• showcase travel expertise
• increase referrals and inquiries
• save time creating content

This training is designed to be practical, beginner-friendly, and interactive.

Course Outline

Welcome + Social Media Best Practices

Topics Covered

• Understanding today’s social media landscape
• What works NOW on social media
• Building trust before selling
• Creating content people actually engage with
• The importance of consistency
• Personal branding for travel agents
• Understanding your audience
• Creating a recognizable online presence
• How often to post
• Best posting times

Facebook Profile + Facebook Page Optimization

Facebook Personal Profile

Topics Covered

• Why your personal profile matters
• Setting up a professional but approachable profile
• Profile photo best practices
• Cover image strategy
• Bio optimization
• Featured photos and featured links

Facebook Business Page

Topics Covered

• Optimizing page setup
• Choosing the correct categories
• Contact information and call-to-action buttons
• Writing an engaging About section
• Branding consistency
• Services section
• Messenger setup
• Review settings
• Content ideas for travel pages

Instagram Basics + Instagram Stories

Instagram Basics

Topics Covered

• Understanding the Instagram platform
• Profile optimization
• Writing a better Instagram bio
• Choosing highlight categories
• Feed layout basics
• Hashtag basics
• Understanding captions
• Engagement strategies
• What to post as a travel agent

Instagram Stories

Topics Covered

• Why Stories matter
• Story ideas for travel agents
• Behind-the-scenes content
• Polls, questions, quizzes, sliders
• Using stickers and GIFs
• Story engagement tools
• Travel storytelling techniques

Instagram Reels Training

Part 1 — Understanding Reels

Topics Covered

• Why Reels matter for reach
• What types of Reels perform best
• Video length best practices
• Understanding audio and trends
• B-roll techniques for travel agents

Part 2 — Creating Reels

Topics Covered

• Recording directly in Instagram
• Using existing travel photos/videos
• Text on screen
• Timing and transitions
• Adding music
• Voiceovers
• Closed captions
• Cover images
• Editing basics
• Creating travel montage videos
• “Talking to camera” Reels Using “Edits by Instagram” Teleprompter

Part 3 — Posting + Promotion

Topics Covered

• Writing better Reel captions
• Calls-to-action
• Hashtag strategy
• Sharing Reels to Stories
• Encouraging saves and shares
• Understanding Reel insights

Canva Basics for Travel Agents

Topics Covered

• Canva overview
• Understanding templates
• Brand colours and fonts
• Creating social media graphics
• Editing photos
• Adding logos
• Using stock photos
• Creating quote graphics
• Creating promotional posts
• Designing Instagram Stories
• Canva shortcuts and time-saving tools
• Organizing brand assets

Wrap-Up and Q&A

• Review designs
• Question and answer

What to Bring

• Smartphone with the Instagram app (updated)
• Phone Plug
• Notebook or digital notes
• Optional: Tripod or phone stand

About the Instructor

Meet Christine Hull, an award-winning Social Media Trainer, Digital Marketing Consultant, and Community Builder known for her energy, expertise, and passion for helping others succeed online.

As the owner of Christine Hull & Associates, Christine has trained hundreds of entrepreneurs, small business owners, and Realtors to confidently manage their own social media — turning overwhelm into clarity and creativity. Her workshops are known for being hands-on, practical, and fun, with step-by-step guidance that empowers participants to take immediate action.

Christine is also the Founder and Leader of the Mississauga & Area Women in Business (MAWB) Network — a vibrant community that connects and supports local women entrepreneurs — and the President of 100 Women Who Care Mississauga, a giving circle that has donated almost $200,000 to local charities.

Beyond her professional accomplishments, Christine is a proud wife and mom who believes in the power of community, collaboration, and continuous learning. She’s a self-proclaimed “cheerleader for the underdogs,” dedicated to helping others find confidence, connection, and success — both online and off.

WHAT OTHERS ARE SAYING:

Amber Schmitt Dinda, Owner Glen Abbey Decor “Christine is an amazing instructor with a passion for helping others. I recently attended her Social Media Content Creation Lab and it was fabulous. I left the workshop with my entire month of March calendar laid out. She offers great tips and tricks about social media. As a seasoned user of FB and IG, I still picked up some great tips from her that I was able to implement right away. I highly recommend her workshops. She has something for all levels of proficiency from beginner to experience.” 5*****

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Diana Wang-Martin, Teacher

“I had the pleasure of attending Christine’s social media workshop. I learned so much and it was amazing. Christine is so passionate, energetic, and knowledgeable and I enjoyed every minute of the workshop. I am looking forward to attending more workshops lead by Christine in the near future!”

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Trish Condo, Royal Le Page Sales Representative

Attended a great workshop today by Christine Hull called “Optimizing Your Facebook Business Page”. Full of helpful tips, tricks and techniques that I was not aware of. Christine’s passion shines through when talking about this topic. I love her enthusiasm. She is aslo very knowledgeable and patient! I would recommend anyone to take this workshop.

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Lindsay MacLean Gordon, Realtor

I highly recommend anyone of all skill levels who want to up their social media game!

Christine Hull is so helpful and entertaining while teaching hands-on!! Thank you!!!

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Jane Cotnam, Insurance Broker

Christine’s class on Canva use for Facebook was amazing!! I learned so much that will be applied to my business page. Her energy and excitement is contagious and lends towards a fantastic learning experience.

I highly recommend Christine’s classes. I will continue to take them to continue to improve my skills.

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Kandice-Lee Doucette, Fired Up: Meal Prep Whiz & Independent Epicure Consultant

Christine Hull is one of the best trainers I have worked with! Her flow of information, short sessions, and concise homework really made it easy to stay on track, participate, and complete it!! Awesome value!!  If you need help with social media platforms, Canva, and other business tools – please give her a try you will not regret it!! I just finished her Facebook page course and I have already seen improvement!!

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Follow Christine on social media:

www.facebook.com/christinehullonline
www.instagram.com/Christinehullonline