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Home Events - Mississauga & Area Women in Business Networking Group Training MailChimp 2023: A Beginner’s Guide to Email Marketing Success
MailChimp 2023: A Beginner's Guide to Email Marketing Success


Christine Hull
Christine Hull



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August 2024
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Oct 10 2023


10:00 am - 12:00 pm



MailChimp 2023: A Beginner’s Guide to Email Marketing Success

4-Week Online Training Program | Hosted by MAWB Network
Co-Facilitated by Christine Hull & Marianne D’Alessandro

Are you looking to take your business to the next level with email marketing? Then you’ve come to the right place! In this 4-week course, we’ll show you how to harness the power of Mailchimp, one of the most popular email marketing platforms on the market. Whether you’re a total beginner or looking to brush up on your skills, this 4-week program will provide you with the tools and knowledge you need to create effective email campaigns that drive engagement and generate leads.

Throughout the course, you’ll learn how to manage your audience, craft compelling content, design stunning emails, use campaigns automation, create landing pages, and analyze your metrics for success.

Each week, you’ll attend a live online training class with our experienced instructors, who will guide you through the process and answer any questions you may have. You’ll also have access to a variety of resources, including video tutorials, a workbook, and a supportive online community of fellow learners.

By the end of the course, you’ll have a solid foundation needed to create successful campaigns on Mailchimp.

Course Dates (Tuesdays 10AM – 12PM)

Tuesday, September 19th —10:00 AM –12:00 PM —Zoom Training
MailChimp Settings, Creating & Managing your Audience, Editing the Sign Up Form
Tuesday, September 26th —10:00 AM –12:00 PM —Zoom Training
Creating Templates, Understanding Campaign Structure and Elements & Sending Basic Campaigns
Tuesday, October 3rd —10:00 AM –12:00 PM — Zoom Training
– Additional Campaign Features, Scheduling, Content Planning
Tuesday, October 10th —10:00 AM -12:00 PM —Zoom Training
– Publishing Landing Pages, Viewing Reports

*** 2 Bonus Sessions *** Open Office Hours: Get Your Questions Answered!

September 28th and October 5th, 2023, 10:00 AM – 11:00 AM both days. These are 2 additional Zoom sessions for participants to ask questions or get help with a specific project.

We’ll be ready to chat and provide insights and walk you through your challenges and find solutions. 

Facilitator Recommendation: Allocating an extra 1-2 hours per week, beyond your scheduled Zoom training sessions, is essential for dedicated work on your Mailchimp account.

How does the 4-week course work?

You will receive:

  • 4 x 2 -hour training sessions via Zoom
  • 2 x 1-hour Open Office Hours to Answer Your Specific Questions
  • Access to a Private Facebook Group
  • Workbook, Zoom training, video tutorials
  • Constructive feedback on your campaigns, if desired


Your Facilitation Team

Christine Hull
Social Media Manager & Trainer
Founder, MAWB Network & Christine Hull + Associates

Marianne D’Alessandro
Newsletter Specialist
Founder, TimeFlies-Admin Services

MailChimp Training Program: Course Fee

Price:  $137.00 +HST 


Marianne focuses on newsletter content planning, newsletter creation, opt-ins and nurturing campaigns. She uses her PST approach – Plan, Simplify & Teach. Marianne has been a Featured Contributor for Mississauga & Area Women in Business,, Canadian Small Business Women and Lilac & Clover.


Client Testimonials:

Erum Zehra, Prestige Interactive – It was lovely to chat with Marianne D’Alessandro about creative ideas for my newsletter. She has motivated me to promote and start a newsletter while previously I felt that it was too much work and not worth the effort. Thank you so much for all the advice and ideas you share with me! 


Linda Crawford, Uplift Custom Bras – Thank you Marianne! You gave me so many great ideas! I had a client in today and she said exactly what you did about how easy it was to be fitted! I never saw it from that point of view. I’m actually excited about doing newsletters. And those are not words I ever thought I would say! 


Excited Newsletter Sender – When I work on my e-newsletter now, I am surprised to see that my feeling of “Overwhelm” turned into a feeling of “Excitement”. 


Amber Schmitt Dinda, Owner Glen Abbey Decor “Christine is an amazing instructor with a passion for helping others. I recently attended her Social Media Content Creation Lab and it was fabulous. I left the workshop with my entire month of March calendar laid out. She offers great tips and tricks about social media. As a seasoned user of FB and IG, I still picked up some great tips from her that I was able to implement right away. I highly recommend her workshops. She has something for all levels of proficiency from beginner to experience.” 5*****


Diana Wang-Martin, Teacher

“I had the pleasure of attending Christine’s social media workshop. I learned so much and it was amazing. Christine is so passionate, energetic, and knowledgeable and I enjoyed every minute of the workshop. I am looking forward to attending more workshops lead by Christine in the near future!”


Trish Condo, Royal Le Page Sales Representative


Lindsay MacLean Gordon, Realtor

I highly recommend anyone of all skill levels who want to up their social media game!

Christine Hull is so helpful and entertaining while teaching hands-on!! Thank you!!!

Jane Cotnam, Insurance Broker

Christine’s class on Canva use for Facebook was amazing!! I learned so much that will be applied to my business page. Her energy and excitement is contagious and lends towards a fantastic learning experience.
I highly recommend Christine’s classes. I will continue to take them to continue to improve my skills.

Kandice-Lee Doucette, Fired Up: Meal Prep Whiz & Independent Epicure Consultant

Christine Hull is one of the best trainers I have worked with! Her flow of information, short sessions, and concise homework really made it easy to stay on track, participate, and complete it!! Awesome value!! ❤️ If you need help with social media platforms, Canva, and other business tools – please give her a try you will not regret it!! I just finished her Facebook page course and I have already seen improvement!!


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