Instagram Reels: Create Engaging Video Content with Confidence

This 3-hour hands-on workshop teaches participants how to confidently create, edit, and publish Instagram Reels that capture attention and build engagement. Designed for business owners, entrepreneurs, and creators, this session combines practical instruction, guided demos, and creative exercises to help participants master Reels from idea to post.

Learning Objectives

By the end of this session, participants will be able to:

• Understand what Instagram Reels are and how they drive visibility.
• Create engaging Reels using trending sounds, captions, and calls to action.
• Edit videos using Instagram’s built-in tools, including the new Edits by Instagram (Teleprompter) feature.
• Confidently publish and optimize Reels for reach and engagement.

Workshop Breakdown

Part 1: Understanding Instagram Reels (45 mins)

• What Reels are and where they appear
• Why Reels matter for visibility and growth
• Examples of high-performing Reels
• Hands-on activity: Explore trending Reels in your niche

Part 2: Creating Scroll-Stopping Reels (60 mins)

• 5 Key tips for creating better Reels
• How to find trending sounds and music
• Editing tools, transitions, and effects
• Using Edits by Instagram (Teleprompter): Learn how to script, record, and edit Reels confidently
• Hands-on activity: Practice recording a short, guided Reel

Part 3: Publish & Promote (20 mins)

• Adding captions, hashtags, and CTAs
• Best posting practices for reach and engagement
• How to track performance with Reels insights
• Hands-on activity: Post your first Reel & View Analytics

What to Bring

• Smartphone with the Instagram app (updated)
• Phone Plug
• Notebook or digital notes
• Optional: Tripod or phone stand

About the Instructor

About the Instructor

Meet Christine Hull, an award-winning Social Media Trainer, Digital Marketing Consultant, and Community Builder known for her energy, expertise, and passion for helping others succeed online.

As the owner of Christine Hull & Associates, Christine has trained hundreds of entrepreneurs, small business owners, and Realtors to confidently manage their own social media — turning overwhelm into clarity and creativity. Her workshops are known for being hands-on, practical, and fun, with step-by-step guidance that empowers participants to take immediate action.

Christine is also the Founder and Leader of the Mississauga & Area Women in Business (MAWB) Network — a vibrant community that connects and supports local women entrepreneurs — and the President of 100 Women Who Care Mississauga, a giving circle that has donated over $70,000 to local charities.

Beyond her professional accomplishments, Christine is a proud wife and mom who believes in the power of community, collaboration, and continuous learning. She’s a self-proclaimed “cheerleader for the underdogs,” dedicated to helping others find confidence, connection, and success — both online and off.

WHAT OTHERS ARE SAYING:

Amber Schmitt Dinda, Owner Glen Abbey Decor“Christine is an amazing instructor with a passion for helping others. I recently attended her Social Media Content Creation Lab and it was fabulous. I left the workshop with my entire month of March calendar laid out. She offers great tips and tricks about social media. As a seasoned user of FB and IG, I still picked up some great tips from her that I was able to implement right away. I highly recommend her workshops. She has something for all levels of proficiency from beginner to experience.” 5*****

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Diana Wang-Martin, Teacher

“I had the pleasure of attending Christine’s social media workshop. I learned so much and it was amazing. Christine is so passionate, energetic, and knowledgeable and I enjoyed every minute of the workshop. I am looking forward to attending more workshops lead by Christine in the near future!”

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Trish Condo, Royal Le Page Sales Representative

Attended a great workshop today by Christine Hull called “Optimizing Your Facebook Business Page”. Full of helpful tips, tricks and techniques that I was not aware of. Christine’s passion shines through when talking about this topic. I love her enthusiasm. She is aslo very knowledgeable and patient! I would recommend anyone to take this workshop.

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Lindsay MacLean Gordon, Realtor

I highly recommend anyone of all skill levels who want to up their social media game!

Christine Hull is so helpful and entertaining while teaching hands-on!! Thank you!!!

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Jane Cotnam, Insurance Broker

Christine’s class on Canva use for Facebook was amazing!! I learned so much that will be applied to my business page. Her energy and excitement is contagious and lends towards a fantastic learning experience.

I highly recommend Christine’s classes. I will continue to take them to continue to improve my skills.

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Kandice-Lee Doucette, Fired Up: Meal Prep Whiz & Independent Epicure Consultant

Christine Hull is one of the best trainers I have worked with! Her flow of information, short sessions, and concise homework really made it easy to stay on track, participate, and complete it!! Awesome value!!  If you need help with social media platforms, Canva, and other business tools – please give her a try you will not regret it!! I just finished her Facebook page course and I have already seen improvement!!

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Follow Christine on social media:

www.facebook.com/christinehullonline
www.instagram.com/Christinehullonline