Facebook Masterclass
Facebook Masterclass
Organic Strategies & Introduction to Facebook Ads and Lead Generation
4 Sessions of practical knowledge you can use to grow right away.
Course Objectives
- SESSION 1 & 2: Facebook Organic Growth Strategies
Session 1:
- Fundamentals
- Understand the Different Between your Profile, Your Page, and a Group
- Update your Profile About Section & Recognize its Importance for Your Business
- Send and Receive Friend Requests
- Create Custom Friend Lists
- Manage Your Friend Lists
- Optimize your Page Setup
- Engaging Cover Image & Relevant Profile Picture
- Complete About Section & Modify your Call To Action Button
- Turn on the Reviews Tab
- Add Services
- Organic Content Strategies
- Steps to Create a Content Calendar
- Importance of Storytelling
- Methods of Engaging with your Audience
- Importance of including a “Call to Action” in Every Post
Session 2:
- Interact as your Page
- Switch Back and Forth between Your Profile & Page
- Like, Follow; Comment, Share; Join Groups as your Page
- Viewing & Engaging on Your Page Feed (different from your Profile Feed)
- How to Incorporate Video
- Importance of Video, Types of Video
- Strategies for Going Live
- Video Recording Tips
- Introduction to Business Suite
- Viewing the Notifications List
- Managing Your Inbox
- Viewing Published Posts, Drafts, and Scheduled Posts
- Creating & Scheduling Content (Posts, Stories, Reels)
- Viewing the Planner
- View Insights
- Page Overview & Terminology
- Audience Insights & Demographics
- Content Insights
Session 3 & 4: Facebook Ads and Lead Generation
- Facebook Ads Fundamentals
- Lead Generation & Conversion Campaign basics
- Different business types where FB ads are effective
- Campaign Basics
- Efficient budgeting
- Campaign Economics
- Pre-campaign launch
- Interest level targeting, custom audience & how-to use them in a campaign
- Bidding strategies & budget optimization
- Placement options on the platform
- Setting up Facebook Pixel, Domain Verification & Event setup
- Ad Scheduling & Automated Rules
- Fundamentals
How does the 4-week course work? You will receive:
- 4 x 3 hour training sessions via Zoom
- Access to a Private Facebook Group
- Worksheets & handouts
- Constructive feedback on your posts, if desired
Why you should join this 4-week course:
- To receive instructor-led “How To” Facebook training
- To understand the nuances of your Facebook Page, Business Suite, and the Ads Manager
- To gain knowledge and confidence using your Facebook Page for business purposes
- To join a community of like-minded businesswomen
- To connect with peers in a scheduled training program
- For fun & fellowship while learning new skills
Facebook Masterclass —Course Dates:
- Thursday, February 16
- Thursday, February 23
- Saturday, February 25
- Thursday, March 2
- Timing for all Classes: 10:00 AM – 1:00 PM EST
ONLINE LIVE TRAINING VIA ZOOM
Facebook Masterclass – Course Fee
Early Bird Price: $97.00 +HST (ends February 10th)
After February 10th: $127.00 +HST
ABOUT THE FACILITATORS
Aashna Makin A passionate digital marketer with over 5+ years of experience. Worked for over 150 different business niches in North America, generating high quality leads and scaling their business to the next level of growth using paid ads (Google & Facebook). Have profitably managed over $15M in ad spend and continue to work with companies invested into strategic marketing. I’m committed to making sure you don’t waste any of your precious time, money & effort on aimless information. Because I was once there too. And it wasn’t a pleasant experience to learn all these things by myself or go from program to program to try & figure out how it all works. —-//—- Christine Hull is the owner of Christine Hull & Associates, the company provides an array of professional administrative, technical, and social media assistance to small business owners. Christine offers 1-on-1 and group training workshops on many software programs and apps, including Facebook, Instagram, Canva, MailChimp, Google Suite, Microsoft Office programs, and more! Christine Hull & Associates earned the 2019, 2020, 2021, 2022 Readers’ Choice Award for Best Business & Career Training, Best Online Training, Best Professional Services in Mississauga. In addition, Christine is the Founder of the MAWB, Mississauga & Area Women in Business – a local online/offline Community of businesswomen who meet and offer business support, inspiration, connection/referrals, and friendship. —-//—- Amber Schmitt Dinda, Owner Glen Abbey Decor“Christine is an amazing instructor with a passion for helping others. I recently attended her Social Media Content Creation Lab and it was fabulous. I left the workshop with my entire month of March calendar laid out. She offers great tips and tricks about social media. As a seasoned user of FB and IG, I still picked up some great tips from her that I was able to implement right away. I highly recommend her workshops. She has something for all levels of proficiency from beginner to experience.” 5***** —-//—- “I had the pleasure of attending Christine’s social media workshop. I learned so much and it was amazing. Christine is so passionate, energetic, and knowledgeable and I enjoyed every minute of the workshop. I am looking forward to attending more workshops lead by Christine in the near future!” —-//—- —-//—- I highly recommend anyone of all skill levels who want to up their social media game! Christine Hull is one of the best trainers I have worked with! Her flow of information, short sessions, and concise homework really made it easy to stay on track, participate, and complete it!! Awesome value!! —-//—- www.facebook.com/christinehullonline
WHAT OTHERS ARE SAYING:
Diana Wang-Martin, Teacher
Trish Condo, Royal Le Page Sales Representative
Lindsay MacLean Gordon, Realtor
Jane Cotnam, Insurance Broker
Kandice-Lee Doucette, Fired Up: Meal Prep Whiz & Independent Epicure Consultant
If you need help with social media platforms, Canva, and other business tools – please give her a try you will not regret it!! I just finished her Facebook page course and I have already seen improvement!!Follow Christine on social media:
www.instagram.com/Christinehullonline
