Facebook Masterclass – including Intro to FB Ads
Organic Strategies & Introduction to Facebook Ads
4 LIVE Sessions of practical knowledge you can use to grow right away
Course Objectives
- SESSION 1 & 2: Facebook Organic Growth Strategies
Session 1:
- Fundamentals
- Understand the Different Between your Profile, Your Page, and a Group
- Update your Profile About Section & Recognize its Importance for Your Business
- Send and Receive Friend Requests
- Create Custom Friend Lists
- Manage Your Friend Lists
- Optimize your Page Setup
- Engaging Cover Image & Relevant Profile Picture
- Complete About Section & Modify your Call To Action Button
- Turn on the Reviews Tab
- Add Services
- Organic Content Strategies
- Steps to Create a Content Calendar
- Importance of Storytelling
- Methods of Engaging with your Audience
- Importance of including a “Call to Action” in Every Post
Session 2:
- Interact as your Page
- Switch Back and Forth between Your Profile & Page
- Like, Follow; Comment, Share; Join Groups as your Page
- Viewing & Engaging on Your Page Feed (different from your Profile Feed)
- How to Incorporate Video
- Importance of Video, Types of Video
- Strategies for Going Live
- Video Recording Tips
- Introduction to Business Suite
- Viewing the Notifications List
- Managing Your Inbox
- Viewing Published Posts, Drafts, and Scheduled Posts
- Creating & Scheduling Content (Posts, Stories, Reels)
- Viewing the Planner
- View Insights
- Page Overview & Terminology
- Audience Insights & Demographics
- Content Insights
Session 3 & 4: Facebook Ads and Lead Generation
- Facebook Ads Fundamentals
- Lead Generation & Conversion Campaign basics
- Different business types where FB ads are effective
- Campaign Basics
- Efficient budgeting
- Campaign Economics
- Pre-campaign launch
- Interest level targeting, custom audience & how-to use them in a campaign
- Bidding strategies & budget optimization
- Placement options on the platform
- Setting up Facebook Pixel, Domain Verification & Event setup
- Ad Scheduling & Automated Rules
- Fundamentals
How does the 4-week course work? You will receive:
- 4 x 3 hour training sessions via Zoom
- Access to a Private Facebook Group
- Worksheets & handouts
- Constructive feedback on your posts, if desired
Why you should join this 4-week course:
- To receive instructor-led “How To” Facebook training
- To understand the nuances of your Facebook Page, Business Suite, and the Ads Manager
- To gain knowledge and confidence using your Facebook Page for business purposes
- To join a community of like-minded businesswomen
- To connect with peers in a scheduled training program
- For fun & fellowship while learning new skills
Facebook Masterclass 2023 —Course Dates:
- Thursday, February 16
- Thursday, February 23
- Saturday, February 25
- Thursday, March 2
- Timing for all Classes: 10:00 AM – 1:00 PM EST
ONLINE LIVE TRAINING VIA ZOOM
Instagram Masterclass – Course Fee
Early Bird Price: $97.00 +HST (ends February 10th)
After February 10th: $127.00 +HST
Testimonials
If you have any questions, please contact:
