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Facebook Masterclass – Organic Strategies & Introduction to Facebook Ads

$127.00 + HST

Facebook Masterclass – including Intro to FB Ads

Organic Strategies & Introduction to Facebook Ads 4 LIVE Sessions of practical knowledge you can use to grow right away

Course Objectives

  • SESSION 1 & 2: Facebook Organic Growth Strategies
    Session 1: 
    • Fundamentals
      • Understand the Different Between your Profile, Your Page, and a Group
      • Update your Profile About Section & Recognize its Importance for Your Business
      • Send and Receive Friend Requests
      • Create Custom Friend Lists
      • Manage Your Friend Lists
    • Optimize your Page Setup
      • Engaging Cover Image & Relevant Profile Picture
      • Complete About Section & Modify your Call To Action Button
      • Turn on the Reviews Tab
      • Add Services
    • Organic Content Strategies
      • Steps to Create a Content Calendar
      • Importance of Storytelling
      • Methods of Engaging with your Audience
      • Importance of including a “Call to Action” in Every Post 
    Session 2:
    • Interact as your Page
      • Switch Back and Forth between Your Profile & Page
      • Like, Follow; Comment, Share; Join Groups as your Page
      • Viewing & Engaging on Your Page Feed (different from your Profile Feed)
    • How to Incorporate Video
      • Importance of Video, Types of Video
      • Strategies for Going Live
      • Video Recording Tips
    • Introduction to Business Suite
      • Viewing the Notifications List
      • Managing Your Inbox
      • Viewing Published Posts, Drafts, and Scheduled Posts
      • Creating & Scheduling Content (Posts, Stories, Reels) 
      • Viewing the Planner
    • View Insights
      • Page Overview & Terminology
      • Audience Insights & Demographics
      • Content Insights 
    Session 3 & 4: Facebook Ads and Lead Generation
    • Facebook Ads Fundamentals
    • Lead Generation & Conversion Campaign basics
    • Different business types where FB ads are effective
    • Campaign Basics
    • Efficient budgeting
    • Campaign Economics
    • Pre-campaign launch
    • Interest level targeting, custom audience & how-to use them in a campaign
    • Bidding strategies & budget optimization
    • Placement options on the platform
    • Setting up Facebook Pixel, Domain Verification & Event setup
    • Ad Scheduling & Automated Rules
How does the 4-week course work? You will receive:
  • 4 x 3 hour training sessions via Zoom
  • Access to a Private Facebook Group
  • Worksheets & handouts
  • Constructive feedback on your posts, if desired
Why you should join this 4-week course:
  • To receive instructor-led “How To” Facebook training 
  • To understand the nuances of your Facebook Page, Business Suite, and the Ads Manager
  • To gain knowledge and confidence using your Facebook Page for business purposes
  • To join a community of like-minded businesswomen
  • To connect with peers in a scheduled training program
  • For fun & fellowship while learning new skills
Facebook Masterclass 2023 Course Dates:
    • Thursday, February 16
    • Thursday, February 23
    • Saturday, February 25
    • Thursday, March 2
    • Timing for all Classes: 10:00 AM – 1:00 PM EST
ONLINE LIVE TRAINING VIA ZOOM

Instagram Masterclass – Course Fee

Early Bird Price:  $97.00 +HST (ends February  10th) After February 10th: $127.00 +HST
Testimonials
 

If you have any questions, please contact:

Christine Hull, 647-273-1057
Social Media Trainer |  Social Media Trainer | Speaker |  Founder of the MAWB Network
Email: christine@mawb.ca

Facebook Masterclass – Organic Strategies & Introduction to Facebook Ads

$127.00 + HST

 Facebook Masterclass: Organic Strategies & Introduction to Facebook Ads. Join us for this 4-part online masterclass of practical knowledge you can use to grow right away!

Facebook Masterclass – including Intro to FB Ads

Organic Strategies & Introduction to Facebook Ads

4 LIVE Sessions of practical knowledge you can use to grow right away

Course Objectives

  • SESSION 1 & 2: Facebook Organic Growth Strategies

    Session 1: 

    • Fundamentals
      • Understand the Different Between your Profile, Your Page, and a Group
      • Update your Profile About Section & Recognize its Importance for Your Business
      • Send and Receive Friend Requests
      • Create Custom Friend Lists
      • Manage Your Friend Lists
    • Optimize your Page Setup
      • Engaging Cover Image & Relevant Profile Picture
      • Complete About Section & Modify your Call To Action Button
      • Turn on the Reviews Tab
      • Add Services
    • Organic Content Strategies
      • Steps to Create a Content Calendar
      • Importance of Storytelling
      • Methods of Engaging with your Audience
      • Importance of including a “Call to Action” in Every Post 

    Session 2:

    • Interact as your Page
      • Switch Back and Forth between Your Profile & Page
      • Like, Follow; Comment, Share; Join Groups as your Page
      • Viewing & Engaging on Your Page Feed (different from your Profile Feed)
    • How to Incorporate Video
      • Importance of Video, Types of Video
      • Strategies for Going Live
      • Video Recording Tips
    • Introduction to Business Suite
      • Viewing the Notifications List
      • Managing Your Inbox
      • Viewing Published Posts, Drafts, and Scheduled Posts
      • Creating & Scheduling Content (Posts, Stories, Reels) 
      • Viewing the Planner
    • View Insights
      • Page Overview & Terminology
      • Audience Insights & Demographics
      • Content Insights 

    Session 3 & 4: Facebook Ads and Lead Generation

    • Facebook Ads Fundamentals
    • Lead Generation & Conversion Campaign basics
    • Different business types where FB ads are effective
    • Campaign Basics
    • Efficient budgeting
    • Campaign Economics
    • Pre-campaign launch
    • Interest level targeting, custom audience & how-to use them in a campaign
    • Bidding strategies & budget optimization
    • Placement options on the platform
    • Setting up Facebook Pixel, Domain Verification & Event setup
    • Ad Scheduling & Automated Rules
How does the 4-week course work? You will receive:
  • 4 x 3 hour training sessions via Zoom
  • Access to a Private Facebook Group
  • Worksheets & handouts
  • Constructive feedback on your posts, if desired
Why you should join this 4-week course:
  • To receive instructor-led “How To” Facebook training 
  • To understand the nuances of your Facebook Page, Business Suite, and the Ads Manager
  • To gain knowledge and confidence using your Facebook Page for business purposes
  • To join a community of like-minded businesswomen
  • To connect with peers in a scheduled training program
  • For fun & fellowship while learning new skills
Facebook Masterclass 2023 Course Dates:
    • Thursday, February 16
    • Thursday, February 23
    • Saturday, February 25
    • Thursday, March 2
    • Timing for all Classes: 10:00 AM – 1:00 PM EST

ONLINE LIVE TRAINING VIA ZOOM

Instagram Masterclass – Course Fee

Early Bird Price:  $97.00 +HST (ends February  10th)

After February 10th: $127.00 +HST

Testimonials

Screen Shot 2023 02 06 at 4.21.23 PM Screen Shot 2023 02 06 at 4.21.15 PM

 

If you have any questions, please contact:

Christine Hull, 647-273-1057
Social Media Trainer |  Social Media Trainer | Speaker |  Founder of the MAWB Network
Email: christine@mawb.ca
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