MailChimp 2023: A Beginner’s Guide to Email Marketing Success

4-Week Online Training Program | Hosted by MAWB Network
Co-Facilitated by Christine Hull & Marianne D’Alessandro

Are you looking to take your business to the next level with email marketing? Then you’ve come to the right place! In this 4-week course, we’ll show you how to harness the power of Mailchimp, one of the most popular email marketing platforms on the market. Whether you’re a total beginner or looking to brush up on your skills, this 4-week program will provide you with the tools and knowledge you need to create effective email campaigns that drive engagement and generate leads.

Throughout the course, you’ll learn how to manage your audience, craft compelling content, design stunning emails, use campaigns automation, create landing pages, and analyze your metrics for success.

Each week, you’ll attend a live online training class with our experienced instructors, who will guide you through the process and answer any questions you may have. You’ll also have access to a variety of resources, including video tutorials, a workbook, and a supportive online community of fellow learners.

By the end of the course, you’ll have a solid foundation in email marketing best practices and be equipped with the skills you need to create successful campaigns on Mailchimp, along with a 3-month email marketing plan.

Course Dates (Thursday 10AM – 12PM)

Thursday, June 8 —10:00 AM –12:00 PM —Zoom Training
– MailChimp Settings, Creating & Managing your Audience, Editing the Sign Up Form
Thursday, June 15 —10:00 AM –12:00 PM —Zoom Training
– Creating Templates, Understanding Campaign Structure and Elements & Sending Basic Campaigns
Thursday, June 22 —10:00 AM –12:00 PM — Zoom Training
– Additional Campaign Features, Scheduling, Content Planning
Thursday, June 29 —10:00 AM -12:00 PM —Zoom Training
– Publishing Landing Pages, Viewing Reports

How does the 4-week course work?

You will receive:

• 4 x 2  hour training sessions via Zoom
• Access to a Private Facebook Group
• Workbook, Zoom training, video tutorials
• Constructive feedback on your campaigns, if desired

Your Facilitation Team

Christine Hull
Social Media Manager & Trainer
Founder, MAWB Network & Christine Hull + Associates

Marianne D’Alessandro
Newsletter Specialist
Founder, TimeFlies-Admin Services

MailChimp Training Program: Course Fee

Early Bird Price:  $127.00 +HST (ends June 2nd)

After June 2nd: $157.00 +HST

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ABOUT YOUR FACILITATORS: Christine Hull & Marianne D’Alessandro

Christine Hull is the owner of Christine Hull & Associates,  the company provides an array of professional administrative, technical, and social media assistance to small business owners.

Christine offers 1-on-1 and group training workshops on many software programs and apps, including Facebook, Instagram, Canva, MailChimp, Google Suite, Microsoft Office programs, and more! Christine Hull & Associates earned the 2019, 2020, 2021, 2022 Readers’ Choice Award for Best Business & Career Training, Best Online Training, Best Professional Services in Mississauga.

In addition, Christine is the Founder of the MAWB, Mississauga & Area Women in Business – a local online/offline Community of businesswomen who meet and offer business support, inspiration, connection/referrals, and friendship.

Marianne D’Alessandro has been an Executive Assistant for over 30 years. She is the owner of TimeFlies-Admin Services. Her extensive experience in the corporate world transfers into virtual support for small to medium size business owners.

Marianne focuses on newsletter content planning, newsletter creation, opt-ins and nurturing campaigns. She uses her PST approach – Plan, Simplify & Teach. Marianne has been a Featured Contributor for Mississauga & Area Women in Business, www.SheOwnsIt.com, Canadian Small Business Women and Lilac & Clover.

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Client Testimonials:

Erum Zehra, Prestige Interactive – It was lovely to chat with Marianne D’Alessandro about creative ideas for my newsletter. She has motivated me to promote and start a newsletter while previously I felt that it was too much work and not worth the effort. Thank you so much for all the advice and ideas you share with me! 

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Linda Crawford, Uplift Custom Bras – Thank you Marianne! You gave me so many great ideas! I had a client in today and she said exactly what you did about how easy it was to be fitted! I never saw it from that point of view. I’m actually excited about doing newsletters. And those are not words I ever thought I would say! 

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Excited Newsletter Sender – When I work on my e-newsletter now, I am surprised to see that my feeling of “Overwhelm” turned into a feeling of “Excitement”. 

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Amber Schmitt Dinda, Owner Glen Abbey Decor “Christine is an amazing instructor with a passion for helping others. I recently attended her Social Media Content Creation Lab and it was fabulous. I left the workshop with my entire month of March calendar laid out. She offers great tips and tricks about social media. As a seasoned user of FB and IG, I still picked up some great tips from her that I was able to implement right away. I highly recommend her workshops. She has something for all levels of proficiency from beginner to experience.” 5*****

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Diana Wang-Martin, Teacher

“I had the pleasure of attending Christine’s social media workshop. I learned so much and it was amazing. Christine is so passionate, energetic, and knowledgeable and I enjoyed every minute of the workshop. I am looking forward to attending more workshops lead by Christine in the near future!”

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