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Using ChatGPT for Content Creation

On Tuesday, January 31st, at our January MAWB Meet Up, our Founder Christine Hull, shared a demonstration of the new AI tool called ChatGPT. Using ChatGPT is like having a writing assistant providing small business owners with effortless creation.
Photo Credit: Anne-Marie May of
Although ChatGPT has a wide range of uses, many are using ChatGPT for their content creation. While it does have an impressive range of features that can aid in producing content for businesses, it also has its limitations.

How can ChatGPT Help with Content Creation?

ChatGPT can aid in content creation in a variety of ways. These include:
  • Brainstorming ideas
  • Creating automated email sequences
  • Providing headline inspiration
  • Summarizing content
  • Researching key points for articles
Let’s explore each of these capabilities below…

Brainstorm ideas

  • ChatGPT can help with brainstorming content ideas by generating text based on the prompts and information provided. For example, you could provide a topic or theme and ask ChatGPT to generate a list of article titles or blog post ideas.
  • You could also provide a list of keywords or phrases and ask ChatGPT to generate potential article outlines or paragraphs on those topics. Additionally, it can generate more relevant keywords or phrases for your content ideas.

Created automated email sequences

  • Using the tool, you can create automated email sequences. Simply provide a list of topics or themes related to your email campaign and ask ChatGPT to generate a series of email subject lines or opening sentences.
  • You could also provide a list of customer personas and ask ChatGPT to generate tailored email messages for each of them. It can generate a list of calls-to-action or suggested next steps for each email in the sequence.
  • By using ChatGPT, you can quickly generate a large number of potential email messages, which you can then edit and refine as needed.

Headline Inspiration

  • Stuck for headline ideas for your content? All marketers know that the headline can make or break the content. If it isn’t powerful enough, readers are unlikely to click on the blog or article.
  • With ChatGPT you’ll no longer need to worry about coming up with a catchy title. You can just provide a topic or theme and ask it to generate a list of headlines or article titles that are related to that topic.
  • You could also provide a list of keywords or phrases and ask ChatGPT to generate headlines or titles that incorporate those keywords. It can even generate headlines in different styles, such as questions, statements, or puns, to give you a range of options to choose from.
  • Using the language model can help you to quickly generate a large number of potential headlines, which you can then edit and refine as needed.
Use ChatGPT to Write Headlines

Summarize content

  • Need to summarize the content of an article? ChatGPT can summarize your content, generating a shorter version of the text while maintaining the main ideas and key points.
  • To do this, it uses its understanding of language and the context of the text. It then identifies the most important information and condenses it into a shorter version.
  • You can ask it to extract key points, or bullet points from the content. However, it’s important to note that the quality of the summary will depend on the complexity of the text. It will also depend on how much information you want to retain. The more information you want to retain, the longer the summary will be.

Research key points for articles

  • ChatGPT, as a language model, can assist in researching articles by generating text that is similar to the input it is given. It can be used to generate summaries of articles, paraphrase text, or even compose new text on a given topic.
  • One way to use it for research is to provide it with a set of keywords or phrases related to the topic you are researching. Then, ask it to generate a list of relevant articles or information.
  • Another way is providing the model with text or a link of an article, and ask it to extract specific information, summarize it, or generate new text on the same topic.

How can ChatGPT help with copywriting?

It isn’t just content writing ChatGPT can help you with. Its copywriting capabilities are particularly impressive. Here’s some of the ways it can be used to help with your copywriting tasks…

Create compelling ad copy

  • To generate ad copy, you can provide ChatGPT with information about the product or service being advertised. Include the target audience, and any specific language or style you would like the ad to have.
  • The model will then generate text that incorporates this information and is similar to the input it was given.

Write Instagram Posts

  • To can write Instagram posts,  you simply specify what kind of content you would like ChatGPT to generate and it will create a compelling and engaging post that fits within the constraints of the platform. Included will be emojis and hashtags. See the example below:
ChatGPT Can Write Instagram Posts

Create a Blog Article

  • ChatGPT can write blog articles this makes it an effective tool for content creation. By using prompts or questions, you can guide ChatGPT to write articles on specific topics, and its responses can serve as a starting point for further editing and refinement.
However, it’s important to keep in mind that the articles generated by ChatGPT may not always be perfect and may require additional editing for grammar, style, and accuracy.

Create product descriptions

  • By giving ChatGPT a list of features, you can ask it to produce compelling product descriptions. This can save you a huge amount of time in your copywriting, while ensuring you are putting up highly converting descriptions.

Limitations of Using ChatGPT for Content Creation

There’s no denying ChatGPT can be really useful in content creation and copywriting. However, it does have its limitations.
  • Can be repetitive
  • Data only goes to 2021
  • A lack of originality
  • Factual errors
  • A lack of understanding on the subject
  • May include bias and stereotype
The creators of ChatGPT clearly list its limitations before you use the tool.

The Dangers of Relying Solely Upon AI for Content

While ChatGPT can be a useful tool for content creation and copywriting, there are some dangers to solely using it for these tasks. Some of these dangers include:

Website penalization

  • Did you know search engines such as Google look out for AI generated text? If your website is found to contain solely AI content, you may be penalized with lower rankings. This is because Google, and other search engines, prioritize human written content.

A lack of human touch

  • While ChatGPT is consistently getting better, it still lacks the ability to produce human-written text. This means if you were to use it without editing the content, it may not generate the results you are looking for.
  • People want to read content written by humans. It helps to build up a connection with the reader, while also building up trust. You just don’t get that with AI written content.

Repetitive content

Another potential danger is that you’ll be producing repetitive content. Right now, ChatGPT is repetitive in its responses. If you don’t catch this and make edits, you could be publishing the same content as others using the tool.


So, before you fire your writers and rely solely upon ChatGPT to create your content, consider the implications. According to ChatGPT itself, it should be used as a tool to help create content, rather than replace humans altogether. Let us know in the comments section below if you think you will try using ChatGPT for content creation for your business.

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