MAWB Content Calendar – November 2021

This social media content calendar is here to help you track important dates in November. You can use this to help you build out your social media content calendar for the month or as inspiration when you’re unsure of what to post.

We’ve even curated 4 graphics for you to use on your social media channels. These are perfect for Facebook, Instagram, or LinkedIn. Grab the free editable Canva images here.

Canva Graphics for November holidays including Thanksgiving, Black Friday, Small Business Saturday, and  Happy Hanukkah

Quick Tips for Your Instagram Posts

3 things to Consider in Each Post

Think of your Instagram profile like an extension of your storefront, and share posts that allow visitors to discover your products or services and establish a connection with your business.

  • Visual:Consider photos that engage, educate, or excite people about your business. For example, you can share photos of people who use your products.

  • Caption:Keep it short and sweet. Lead with the most important information first and encourage actions you want people to take, like ‘Sign Up’ or ‘Shop our Sale’.

  • Hashtags:Try relevant hashtags, mentions and tags and add them to your captions. That way, people interested in these topics can easily find you.

Instagram captions character count

The Instagram caption limit is 2,200 characters. So there’s sufficient space to add context to your posts through your captions. It’s also important to note that Instagram captions are truncated at 125 characters.

Ideal Instagram caption length

While 2,200 characters is abundant caption real estate, huge blocks of text may look messy and distract people from the main focus of the post, i.e., your photo or video. The ideal length is 1-50 characters, as Quintly found that these tend to drive more interactions in an analysis of 5.9 million posts.

Instagram Follow Train for November ⤵️

https://www.facebook.com/groups/MississaugaAreaWomenInBusiness/posts/2021845537994189/

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