Happy 2023! New Year, New Instagram Calendar
Happy 2023! It’s a new year (can you believe it?), and it’s time for a new Instagram Calendar! We at the MAWB are starting the year the way we plan to continue it, and that’s by providing useful tools and resources for women in business. Being a woman in business, especially as a solopreneur, can be very demanding, on both your time and your energy. One of the most time-consuming and stressful things for many women is managing their social media, which can be a full-time job in itself. If you’re looking to increase your social media presence, following our Instagram calendar will provide you with the content ideas you need to make the posts that will help get your business noticed.
New Year, New Goals
In the spirit of New Year’s resolutions, January has two official themes for the month: Dry January, and Veganuary. If you’re following either of these, share your successes and struggles with your followers. Exchange tips, tricks and recipes to get the conversation going. Set your goals for the month, or even the year, in the space available on the calendar, because “New beginnings are in order, and you are bound to feel some level of excitement as new chances come your way.”—Oscar Auliq-Ice
Holidays and “holidays” in January include Orthodox Christmas and Lunar New Year, or Chinese New Year, and National Pizza Week, National Clean Your Desk Day, International Thank You Day, National Fun at Work Day, and special to Canadians, Bell Let’s Talk Day. Hashtags and post suggestions are listed below:
Saturday, January 7: Orthodox Christmas #merrychristmas, #orthodoxchristmas
Sunday, January 8: National Pizza Week Begins #nationalpizzaweek
- What’s your favourite pizza?
- Shoutout to your favourite local pizza joint
- This or that pizza toppings
Monday, January 9: National Clean Your Desk Day #cleanyourdeskday
- Is your desk clean or messy?
- Show a before and after of your workspace
Wednesday, January 11: International Thank You Day #thankyouday
- Thank your clients for their business
- Thank a mentor or role model
Wednesday, January 18: National Thesaurus Day #nationalthesaurusday
- Use all the synonyms to describe your clients or your business
Wednesday, January 25: Bell Let’s Talk Day #letstalk #BellLetstalk #mentalhealthawareness
- Post about how to raise money for mental health initiatives
- Post about mental health awareness
- Make a self care post
Friday, January 27: National Fun At Work Day #funatworkday
- Post ideas about how to have fun at work
- Post silly selfies
Finally, for Monday, January 30 we have “Share your Big Game picks.” Now, in the USA this would automatically mean the Super Bowl, which is on February 12th, but here in Canada, before the Super Bowl is even a thought, we have the NHL All-Star Game on February 4th! So let’s share our predictions and favourite players and get pumped up for that!
Improve Your Instagram Game
If Instagram is an app you struggle with, maybe because you’re inexperienced and don’t really “get” it and how you can make it work for your business, check out the MAWB’s 4- Week Instagram Masterclass. It has something to offer everyone at all experience levels. The next one starts January 23 and in just four short weeks you could become an Instagram expert. Space is limited, so register now!
You can also register to attend FREE bite-sized 30-minute online training sessions about specific features of Instagram, offered through the MAWB Network Facebook Group. On January 11th at 1:00pm there is 7 Ways to Level-Up Your Instagram Bio, and on January 13th we have How do Instagram Hashtags Work? Click on the links to jump to the Facebook Events and complete the registration form to receive the Zoom Links.
Don’t forget to follow the MAWB on instagram!
Here are some graphics you can use as inspiration for your social media posts. Creating engaging graphics is easy with Canva. If one of your resolutions is to become more proficient with designing your graphics, stay tuned for details on our upcoming Canva Training & Templates Monthly Membership—where we guide you from “Confused to Confident” with Canva Skills & Support!
If you’d like to meet more like-minded business women, both virtually and in person, join our MAWB Facebook Group. We focus on a relationship approach to building our businesses because we honestly believe the best way to expand your network is to get to KNOW people that you LIKE and TRUST, and then the referrals will come. We have a very active and friendly Facebook community, so don’t be surprised if someone reaches out and says, “I saw your comment, would you like to meet for coffee?”
Also, make sure to visit our website at www.mawb.ca to see all the information available for our extensive network of local business women. There are links to FREE Tools and Resources that are MAWB-approved and recommended, other Resources that have been provided by women within the network to help you with your business, a business Directory of members, as well as the upcoming Events listings and a Shop with exclusive MAWB products and services. Start the new year as you mean to continue it—learning more about the MAWB and its members, participating in our KNOW, LIKE, TRUST philosophy, prioritizing your business networking, and growing your business to meet your goals.
Bring it on, 2023!
Christine Hull & the MAWB Team