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Instagram Calendar February 2023

It’s that time again—time for the monthly MAWB Instagram Calendar February 2023 edition!  Our goal is to provide our fellow business women and female entrepreneurs the opportunity to plan out your social media for the month in advance by giving you some prompts, hashtags, and even some graphics ideas you can use for your Instagram and other social media platforms so you can free your time up for something else.  We feature posts for holidays, theme days and “fun” holidays, and posts for engaging with your customers and followers.

How are you adapting to 2023 so far?  Have you transitioned fully to writing 2023 in the date yet?  Are you progressing with your resolutions?   In the spirit of our quote of the month, are you on the path for lasting change?  Use the February Goal Setting section to keep yourself on track.  Create a goals checklist so you can track real progress over the course of the month.  Download the calendar.

“If January is the month of change, February is the month of lasting change. January is for dreamers… February is for doers.”—Marc Parent

Instagram Calendar, February 2023

Themes for the Month

February is Black History Month. You can take the opportunity to post about some inspirational Black female entrepreneurs, groundbreakers and history makers.  Valentine’s Day, and recently the addition of Galentine’s Day (celebrating the power and importance of female friendship), are also big themes for the month.  Take the opportunity to use the first half of the month to promote your Valentine’s Day products and specials. Mardi Gras is on Tuesday, February 21st.  Also known as Shrove Tuesday and Pancake Day, it is celebrated as a day of indulgence before entering the period of Lent for Catholics, but it has been widely adopted, and who doesn’t like pancakes in the middle of the week?  

Other days to acknowledge include Wear Red Canada Day to raise awareness for women’s heart disease, and Pink Shirt Day, an anti-bullying campaign that has been gaining momentum across the country.

Holidays, Hashtags, and Post Suggestions

February 1: Black History Month—#BlackHistoryMonth

  • Shoutout to your favourite Black-owned business
  • Post about an influential Black woman
  • Post about an influential Black business person

February 2: Groundhog Day—#groundhogday, #WiartonWillie

  • Post a This or That—Early Spring or 6 More Weeks of Winter?

February 4: World Cancer Day—#worldcancerday

  • Share your favourite cancer charity 
  • Post about cancer awareness and the importance of early detection

February 9: National Pizza Day—#PizzaDay #NationalPIzzaDay

  • Post a This or That—Thick Crust or Thin Crust?
  • Share a pizza selfie

February 11: International Day of Women & Girls in Science—#WomeninSTEM

  • Share a story about an inspirational woman in STEM 
  • Celebrate women’s accomplishments in STEM

February 12: The Big Game, you know the football one we’re not allowed to call the name owned by the NFL—#TheBigGame #NFLgame

  • Share your pick for the winning team
  • Posts pictures of your game day buffet spread
  • Come up with synonyms for the game name, like the Fantastic Dish

February 13: Wear Red Canada Day—#WearRedCanada #HerHeartMatters

February 13: Galentine’s Day—#GalentinesDay 

  • Celebrate strong female friends
  • Share a selfie with your best girlfriend (with her permission)

February 14: Valentine’s Day*—#ValentinesDay2023 #ValentinesDay #BeMyValentine

*Please note: the hashtag (Happy Valentine’s Day) has been banned by Instagram because of misuse.  If you use it your post will not be seen. Please use the alternatives suggested above.

February 17: Random Acts of Kindness Day—#RandomActsofKindness #SpreadKindness

  • Give suggestions for spreading kindness
  • Share what you are doing to spread kindness

February 20: Family Day Holiday—#FamilyDay

February 21: Mardi Gras—#MardiGras #PancakeDay #ShroveTuesday

  • Share what you call this day and how you celebrate it

February 22: Pink Shirt Day—#PinkShirtDay

  • Share your Pink Shirt selfie
  • Raise awareness for anti-bullying campaign

February Monthly Holidays and Observances

  • American Heart Month
  • Bake for Family Fun Month
  • Black History Month
  • Cancer Prevention Month
  • Cat Health Month
  • Cholangiocarcinoma Awareness Month
  • Creative Romance Month
  • Dog Training Education Month
  • Financial Aid Awareness Month
  • Hot Breakfast Month
  • Humpback Whale Awareness Month
  • International Friendship Month
  • International Month of Black Women in the Arts
  • International Prenatal Infection Prevention Month

Graphics Ideas

Here are some graphics ideas for inspiration.  If you would like to learn more about creating your own graphics, contact Christine Hull for one-on-one Canva training, or—COMING SOON!—watch out for the new Canva Training & Templates Monthly Membership which guides you from “Confused to Confident with Canva Skills & Support!” 

As business women and entrepreneurs, it’s important to know how to leverage your social media for your businesses.  To learn how to optimize your Instagram account, keep an eye on the MAWB Shop for the next 4-week Instagram Masterclass. If you’re interested in improving the set-up of your Facebook Business Page you can check out the Set Up & Optimize Your Facebook Business Page Done-For-You service.  And, coming in February, two social media training powerhouses, Christine Hull and fellow MAWBster Aashna Makin of SuperAds, will be collaborating on a 4-week, comprehensive Facebook training course.  It will include two classes on optimizing your Facebook Page (front end) and an intro to Business Suite (back-end), led by Christine, and two classes on Facebook Ads 101 led by Aashnan. Join the MAWB Network Facebook Group and follow us on Instagram for updates.

Networking in the MAWB

If you’d like to meet other like-minded business women in Mississauga and the surrounding areas, both virtually and in person, join our MAWB Facebook Group.  We take a relationship-focused approach to building our businesses because we honestly believe the best way to expand your network is to get to KNOW people.  We have a very active and friendly Facebook community, so don’t be surprised if someone reaches out and says, “I saw your comment, would you like to meet for coffee?”

Other Resources for Business Women and Female Entrepreneurs

Also, make sure to visit our website at to see all the information available for our extensive network of local business women.  There are links to FREE Tools and Resources that are MAWB-approved and recommended, other Resources that have been provided by women within the network to help you with your business, a business Directory of members, as well as the upcoming Events listings and a Shop with MAWB-exclusive products and services.  Learning more about the MAWB and its members, participating in our KNOW, LIKE, TRUST philosophy, prioritizing your business networking, and growing your business to meet your goals will be a great way to make this February the month of lasting change for your business.

Have a great month! 

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