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Improve your Email Headlines and Increase your Open Rates

Improve your Email Headlines and Increase your Open Rates

An email headline, also known as an email subject line or email title, is a short phrase or sentence that summarizes the content of an email. It appears in the recipient’s email inbox and is the first thing they see when they receive a new email. A well-crafted headline should be clear, concise, and compelling, and should accurately reflect the content of the email.

Reasons why an email headline is so important

  1. Grabs Attention: The headline is the first thing that recipients see when they open your email. A strong and compelling headline can grab their attention and make them want to read further.
  2. Increases Open Rates: A well-crafted headline can significantly increase your email open rates. When your subject line is engaging and relevant, recipients are more likely to open your email and see what you have to offer.
  3. Sets Expectations: The headline sets expectations for what’s inside the email. If the headline is vague or misleading, recipients may feel disappointed or misled when they open the email. On the other hand, a clear and accurate headline can help to establish trust and credibility with your audience.

How to write an email headline

Here are some steps to help you write an effective email headline:

  1. Keep it concise: Email headlines should be short and to the point. Aim for 50 characters or less to ensure that your headline is fully visible in the recipient’s inbox.
  2. Make it relevant: Your headline should accurately reflect the content of your email. This helps to set expectations for the reader and ensures that they don’t feel misled or disappointed after opening the email.
  3. Use strong language: Use words that are powerful and attention-grabbing, such as “new,” “exclusive,” “limited-time,” or “proven.” Avoid generic language that doesn’t convey any specific value or benefit.
  4. Consider personalization: Personalized email headlines that use the recipient’s name or other relevant information can help to increase open rates.
  5. Test and optimize: Don’t be afraid to experiment with different headlines and track your open rates to see what works best. This can help you to optimize your email marketing efforts and improve your overall engagement.

Remember, the email headline is the first impression that your recipient will have of your email, so it’s important to make it count. A strong headline can help to increase open rates and ultimately drive more engagement and conversions for your business.

25 Email headline ideas for spring

25 Email headline ideas for spring
  1. Spring into Savings with Our April Deals
  2. Celebrate the New Season with Us
  3. Brighten Up Your Day with Our April Offerings
  4. April Essentials: Products You Can’t Live Without
  5. Time for a Refresh: Spring Cleaning Tips
  6. Our April Playlist: Perfect for a Sunny Day
  7. April Inspiration: Ideas for Your Home and Garden
  8. April Fun: Activities for the Whole Family
  9. Embrace the Outdoors with Our April Picks
  10. Books to Add to Your List
  11. Tips for Boosting Your Productivity
  12. “3” Ways to Unwind and De-stress
  13. Treat Yourself to Something Special
  14. Ways to Show Appreciation
  15. “5” Tips to Goal-Setting and Self-Improvement
  16. Ways to Give Back to Your Community
  17. Outdoor Activities to Try this Spring
  18. Projects and Ideas to Get Inspired
  19. “11” Tips for Staying Healthy and Fit
  20. Ideas for Strengthening Relationships
  21. Opportunities for Personal and Professional Development
  22. “X” Ways to Refresh Your Mind and Body
  23. “7” Recipes for Healthy Eating
  24. Inspiration to Keep You Going
  25. Simple Pleasures to Savor

Consider adding power words to your email headlines.

What is a power word?

A power word is a word that is used to evoke strong emotions or feelings in the reader or listener. These words are often used in marketing, advertising, or persuasive writing to capture the attention of the audience and motivate them to take action. Power words can be used to create a sense of urgency, emphasize the benefits of a product or service, or appeal to the reader’s desires and needs. Some examples of power words include “exclusive,” “limited-time,” “proven,” “amazing,” “instant,” “essential,” and “irresistible.” The use of power words can help to make content more engaging, memorable, and effective in achieving its intended purpose.

power words that can be used in an email headline

Here are some power words that can be used in an email headline:

  1. Exclusive
  2. Limited-time
  3. New
  4. Special
  5. Free
  6. Save
  7. Discover
  8. Ultimate
  9. Proven
  10. Best
  11. Must-have
  12. Instant
  13. Breakthrough
  14. Ultimate
  15. Powerful
  16. Revolutionary
  17. Game-changing
  18. Amazing
  19. Essential
  20. Boost
  21. Epic
  22. Stunning
  23. Unleash
  24. Remarkable
  25. Irresistible.

These words can help to grab the recipient’s attention, convey the value of the email content, and encourage them to open and engage with the email.

With a concise, relevant, and powerful headline, you can set the stage for a successful email campaign that drives engagement and conversions.

Coming Soon – MailChimp Training Program

Exciting news! Marianne D’Alessandro and Christine Hull have teamed up to offer a 4-week ONLINE MailChimp Training Program. 

In this program, you’ll learn everything you need to know to successfully manage your audience, create captivating content, design beautiful emails, and analyze your metrics for success. 

Each week, you’ll attend a live online training class with our experienced instructors, who will guide you through the process and answer any questions you may have.  Plus, you’ll have access to a wealth of resources, including video tutorials, workbooks, and a supportive online community of fellow learners. 

Interested in joining? Simply add your name to our ‘interested’ list using this link:, and we’ll send you all the details once everything is finalized.  Don’t miss out on this amazing opportunity to take your email marketing skills to the next level!  


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