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Inspired by a conversation with a fellow MAWBster… The Beauty of Starting Over No one talks enough about the courage it takes to begin again. To pause, pivot, reimagine, and restart… Sometimes not once, but over and over. We think starting over means we failed. That we got it “wrong.”That we’re behind. But here’s what […]
In a world increasingly shaped by digital identities, the ability to uncover publicly available information online — also known as Open-Source Intelligence (OSINT) — has become a valuable skill for journalists, cybersecurity professionals, investigators, and even curious individuals. One powerful way to leverage this capability is through a structured prompt like the one below, designed […]
Your LinkedIn profile is your digital handshake—it’s the first impression you make on potential clients, employers, and connections. A well-optimized profile helps you stand out, build credibility, and create meaningful professional relationships. This step-by-step checklist will guide you in enhancing your profile for maximum visibility and engagement. 1. Upload a Professional Profile Photo Your profile […]
As we close out another incredible year, we want to take a moment to reflect on the impactful Lunch & Learn presentations we hosted throughout 2024. Each session provided valuable insights, practical strategies, and inspiring stories that empowered us as individuals and business owners. We are incredibly grateful to our talented facilitators for sharing their […]
Are you spending your day checking off tasks but not seeing real results? It’s time to prioritize your time on ROI-focused activities! What does that mean? Focus on activities that directly contribute to your revenue and business growth, instead of just staying busy. Whether it’s making strategic sales calls, nurturing client relationships, or improving your […]
In today’s highly competitive marketplace, knowing how to effectively communicate what makes your product unique is essential to selling online. One of the most powerful ways to do this is by clearly differentiating between product features and benefits. While the two are closely related, they serve very different purposes in your marketing strategy. In this […]
For many people, talking about digestive health feels uncomfortable. For Diana Loze, it’s one of the most important conversations we can have. As the founder of Diana Loze Wellness, Diana has spent years helping people improve their health through Colon Hydrotherapy, nutritional guidance, and digestive support. But what surprises many people is that her work […]
Some people discover their career later in life. For Eugénie Eckler, it started long before she ever earned her real estate licence. As a teenager, while many of her friends were spending weekends at the mall, Eugénie had a different hobby. She attended open houses. For fun. She was fascinated by homes, floor plans, landscaping, […]
Our October MAWB MeetUp at the Meadowvale Community Centre was another amazing morning of learning, connection, and community! The energy in the room was filled with laughter, collaboration, and inspiration as women entrepreneurs came together to support one another in both life and business. Celebrating Our Business Spotlights We kicked off the morning by shining […]
As a small business owner, you wear a lot of hats: marketer, customer service rep, content creator, strategist—the list goes on. With limited time and resources, finding ways to streamline tasks and improve your content can make a huge difference. That’s where ChatGPT comes in. Whether you’re just getting started or looking for ways to […]
Running your own business can be exciting, rewarding and incredibly freeing. But it can also be exhausting. When you’re a solopreneur, there isn’t always someone else to pick up the slack. You’re the salesperson, marketer, bookkeeper, content creator, customer service department and CEO. Some days, you’re also the IT department! And because there’s always something […]